Our clients in SMM

Issues

  • Difficulties with creating ideas for posts;
  • Low post reach;
  • Insufficient amount of Instagram stories and impressions;
  • Former SMM specialists failed to delve into the subject and properly convey the company’s values;
  • Difficulties with post-editing.

 

Solutions

  • We created a monthly content plan according to the company’s goals;
  • Tested out various forms of content presentation and determined the optimal format;
  • The Instagram activity was increased up to 5-10 stories daily;
  • We held a number of team meetings and created a “tone of voice” for the brand’s social media;
  • Post writing was transferred to Google Docs, which optimized the process of receiving clients’ remarks and making text adjustments.

 

Results

  • The most popular post reached 100000 organic views having 10000 followers;
  • We implemented various mechanisms to promote social activity on Instagram, which increased the number of story impressions by more than 2.5 times;
  • Created sections for useful, entertaining and commercial content;
  • Systematic giveaways led to organic growth of followers – 2500 on Facebook, 1300 on Instagram;
  • Brand mascots were improved and became actively used in posts and stories.

Issues

  • Low reach;
  • Low audience activity;
  • Absence of visual style.

 

Solutions

  • We developed the number of entertaining sections and mechanisms to expand the reach;
  • Designed an exclusive style for the company’s Instagram page;
  • Social networks were enriched with a number of collaborations and sponsorship projects.

 

Results

  • The reach has grown by 5 times, the number of comments – by 25!
  • We implemented an idea thanks to which a post got 5500 comments in just 3 hours;
  • We raffled off gifts from sponsors totaling more than 100,000 UAH.

Issues

  • A challenging topic for post writing (software for 3D printing);
  • The need to set up targeted advertising to attract people to free training events from the company.

 

Solutions

  • We studied a lot of information on the subject and held a series of talks with the company’s specialists to ensure the information being provided correctly;
  • A target audience for advertising was found and launched before the events.

 

Results

  • We developed a work system for writing technical posts and descriptions of events, which allowed us to publish quality texts in short order;
  • Targeted advertising became one of the most effective tools for attracting people to the company’s training events.