To write 10 articles on the project and its interaction with beauty for publication in the media.
Solutions
We prepared variants of subjects and drafted the texts according to the “tone of voice” of different publications.
Results
The articles gained a total of more than 50000 organic views.
Materialise
Period of cooperation – 1 year
Issues
A challenging topic for post writing (software for 3D printing);
The need to set up targeted advertising to attract people to free training events from the company.
Solutions
We studied a lot of information on the subject and held a series of talks with the company’s specialists to ensure the information being provided correctly;
A target audience for advertising was found and launched before the events.
Results
We developed a work system for writing technical posts and descriptions of events, which allowed us to publish quality texts in short order;
Targeted advertising became one of the most effective tools for attracting people to the company’s training events.